When Michael Bloomberg entered the Democratic presidential nomination contest, he did so with a media blitz that spent millions of dollars on advertising that gained him enough support to qualify him for the current primary elections. Unconventionally, he skipped the early states of Iowa and New Hampshire altogether, instead spending bankrolling massive ad campaigns funded from his personal wealth to grab attention ahead of the other states that hold their primaries in March.
Advertising Analytics recently declared that Bloomberg is now the highest spending presidential candidate of all time, already surpassing Barack Obama’s record of $338 million set in 2012.
Bloomberg’s spending has no signs of slowing down, as the candidate enters into key states ahead of Super Tuesday on March 3rd. Senators Bernie Sanders and Elizabeth Warren lambasted Bloomberg at the Democratic debates in Nevada, with Warren referring to him as just another “arrogant billionaire” and Sanders vilifying him as another wealthy perpetrator victimizing common Americans to advance his wealth.
Regardless, Bloomberg continues to plow money into advertising campaigns, across television, display, radio, and digital, as well as paying social media influencers to promote his campaign. Some of the ads even appear to be vanity campaigns, mocking President Trump’s eating preferences or his golf game.
In addition to advertising, Bloomberg has opened hundreds of field offices and employed thousands of workers for his campaign, covering all of the states in the upcoming Super Tuesday election, and all signs point to only an increased amount of spending from the New York billionaire.