In late 2019, Tesla unveiled their Cybertruck, a fully-electric pickup truck with a futuristic body design and an approachable cost, with a base price under $40,000 for an entry level model. With range estimates of 250-500 miles (depending on equipment) and 7,500 to 14,000 pounds, production is expected to begin in 2021 with the first deliveries in 2022.
With that announcement, Tesla put trucks like the GMC Sierra and Chevrolet Silverado clearly in their crosshairs, mainstays of General Motors’ truck line. Not about to be outdone, GM announced the Hummer EV, a 1,000 horsepower truck built on a brand that fell out of favor years ago due to poor fuel economy and high prices. At the Super Bowl, GM plans to unveil the new Hummer EV, resurrecting the brand as a new, environmentally friendly, but still powerful vehicle.